Neelofa, considered as one of Malaysia’s top successful entrepreneurs made a multimillion-dollar business on Instagram.
With the success of her Instagram business, she attracted global fame through big brands like Dior, Lancome and Swarovski.
In an interview, she told South China Morning Post she started her Instagram account in 2012 without thinking it would be a baseline for her hijab business.
Her local following increased drastically when she started wearing the hijab and later on became the most followed person in Malaysia.
It is known that having a large influence on social media can bring big opportunities to an ‘influencer’ she said.
When she started her business, she was not promoting her hijabs on television like other business; it was just Instagram, and she invested nothing in marketing or television advertisements.
According to reports, her business made about RM50 million in sales just from Instagram and she noted that Instagram would make it possible to connect different people from different parts of the world.
It is also a place where network expansion is possible; she said.
She is now gaining worldwide fame as big brands like Dior, Lancome and Swarovski would invite her to their runway shows with front row seats. Forbes also listed her in their 30 under 30 list a few years back.
From what Neelofa told SCMP, Instagram can be a helpful tool for entrepreneurs to expand their network along with a platform for selling their products.
Other Malaysian successful entrepreneurs such as Dato Seri Vida did something similar by promoting her products on social media, but she did also used traditional media to promote her “Qu Puteh” product due to the difference of the target audience.
Furthermore, the way that Neelofa started her business would be seen as an inspiration to the youths of Malaysia as one needs to have a social media account and they too can start a successful business if it’s done properly.